In June, Fast Company magazine included Chief Almir in its list of the 100 most creative people in business for 2011. As leader of the Surui tribe, he has worked with Google Earth and with other organizations and indigenous leaders to resist the destruction of the forest, and to find creative and sustainable solutions for the future of the Amazon.
“The message I want to send is, Let’s Amazonize the world,” he told the magazine hrough a translator. “Let’s help save the forest. Do what is within your reach, to your capacity; that is the responsibility of each of us.”